Go to the website for Concerned Childrens Advertisers (www.cca-kids.ca/) an agency that produces and delivers social messaging
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Go to the website for Concerned Children’s Advertisers (www.cca-kids.ca/) an agency that produces and delivers social messaging campaigns on issues of challenge in children's lives. Click on the About Us tab and examine the history and activities of CCA. How does the role they play in responsible advertising complement the formal regulation of other agencies? Now look under the News tab. Choose one of the PSAs and discuss how these ads are used to deliver CCA’s message.
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