Imagine that you are the newly hired brand manager for a t-shirt company introducing a new line.
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Imagine that you are the newly hired brand manager for a t-shirt company introducing a new line. After receiving a very positive review from a major fashion magazine, the company wants to reposition the brand as a premium youth brand. Your boss asks what price you should charge for the new t-shirt line. The current line, considered mid-range retail, is priced at $20. What steps might you take to determine the new price?
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I want to make sure this product is perceived as a pre...View the full answer
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