In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert
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In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert a huge impact on customers shopping behaviour. What are the key elements of a store’s atmospherics and image and why do you think that they affect consumers so strongly?
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The layout of the store ie physical and social surroundings its merch...View the full answer
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