Luxury goods marketers such as LVMH use distinctive logos to differentiate their brands. Discuss the risks associated

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Luxury goods marketers such as LVMH use distinctive logos to differentiate their brands. Discuss the risks associated with this marketing strategy

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Feb 18, 2020 08:17 AM

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Luxury goods marketers such as LVMH use distinctive logos to differentiate their brands. Discuss the risks associated

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Businesses with distinctive logos may either distinguish themselves from their competition or put bu...View the full answer

Global Marketing

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