Many commentators suggest that socially responsible marketing is not only a fad but can actually enhance the
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Many commentators suggest that socially responsible marketing is not only a fad but can actually enhance the revenues and profitability of a firm. Explain how socially responsible marketing may contribute to improved revenues and profitability. Can you name one or two firms in Canada that explicitly make the claim that their CSR efforts have resulted in increased revenues and profitability?
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