Marketing research is designed to help marketers make better decisions on various aspects of their businesses. The
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Marketing research is designed to help marketers make better decisions on various aspects of their businesses. The quality of research findings is as good as the quality of the data on which they are based. What are some things marketers could do to ensure that they obtain the best quality data?
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Some ways to ensure accurate data are 1 use large sample sizes and correct sample uni...View the full answer
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