Procter & Gamble sends new parents home from the hospital with a sample of Pampers diapers, and
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Procter & Gamble sends new parents home from the hospital with a sample of Pampers diapers, and it has started sending Fusion ProGlide razors to each young man in America on his 18th birthday. What are the likely goals of such marketing tactics? How could Procter & Gamble measure how well it has achieved these goals with its free giveaways?
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Procter Gamble is giving away products with the intention of having c...View the full answer
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