Review the key concepts of addressability, interactivity, accessibility, connectivity, and control in Table 9.1, and explain how
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Review the key concepts of addressability, interactivity, accessibility, connectivity, and control in Table 9.1, and explain how they relate to social media. Think about how a marketing strategy focused on social media differs from a marketing campaign reliant on traditional media sources.
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The ability of a marketer to identify customers before they make a purchase is called addressability Many websites encourage visitors to register to m...View the full answer
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