Foundations of Marketing(7th edition)
Authors:
William M. Pride, O. C. Ferrell
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Solution Manual Includes
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Book details
ISBN: 1305405765, 978-1337027588, 1337027588, 978-1305405769
Book publisher: Cengage Learning
Book Price $0 : Foundations of Marketing by William M. Pride and O. C. Ferrell is a comprehensive guide that explores the fundamental principles of marketing in today's dynamic business environment. This 7th edition delves into strategic marketing practices, emphasizing the importance of creating value for customers and establishing strong relationships. The book provides a balanced and updated insight into contemporary marketing strategies, aligning with the latest trends and technological advancements. Key topics include market research techniques, consumer behavior, the development of marketing plans, the significance of branding, and digital marketing strategies. The solution manual accompanying this edition offers practical exercises and case studies that help in understanding real-world marketing scenarios, thus acting as an invaluable resource for both students and professionals. An easily accessible Answer Key is provided to facilitate better learning outcomes. The table of content is carefully structured to guide readers through the various aspects of marketing, starting from foundational concepts and advancing through to more complex strategies and applications. Overall, this book is well-received in academic circles for its thorough presentation and practical approach, making it a crucial resource for anyone pursuing a career in marketing or related fields. The insightful content and structured format make it ideal for coursework and independent study alike. Highly recommended for those seeking an in-depth understanding of marketing principles in the modern era. In contextual terms, understanding market segmentation, the impact of globalization on marketing strategies, the adoption of digital tools, and ethical marketing considerations are central to this text.
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