Several key dates mentioned in the chapter are listed here. Can you identify the event associated with

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Several key dates mentioned in the chapter are listed here. Can you identify the event associated with each?

January 1, 1994
January 1, 1995
January 1, 1999
January 1, 2002
May 1, 2004
January 1, 2007
January 1, 2009
January 1, 2011
July 1, 2013
January 1, 2014
January 1, 2015

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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