Sketch and describe the diffusion of innovation curve. How can marketers use the information provided by this

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Sketch and describe the diffusion of innovation curve. How can marketers use the information provided by this curve to make marketing strategies and decisions?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:16 AM

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Sketch and describe the diffusion of innovation curve. How can marketers use the information provided by this

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Using the diffusion of innovation theory or adoption cycle marketers can predict whi...View the full answer

Marketing

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