What are some of the elements that make up a brand? Are these elements tangible or intangible?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 03, 2018 12:54 PM

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What are some of the elements that make up a brand? Are these elements tangible or intangible?

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The components of a brand image are shown in Figure ...View the full answer

Global Marketing

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