What are the four components of the BCG Matrix? When would stars be preferred over cash cows?

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What are the four components of the BCG Matrix? When would “stars’ be preferred over “cash cows”?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:40 AM

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What are the four components of the BCG Matrix? When would stars be preferred over cash cows?

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Marketing

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