What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can

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What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can some products be positioned using both strategies? Explain.

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Feb 18, 2020 08:16 AM

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What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can

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Global Marketing

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