What is political risk? Why is it important to assess political risks? How is political risk assessed?

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What is political risk? Why is it important to assess political risks? How is political risk assessed? List two or three organisations in Canada that provide marketers with political risk assessments. 

Political Risk
Political risk is the risk an investment's returns could suffer as a result of political changes or instability in a country. Instability affecting investment returns could stem from a change in government, legislative bodies, other foreign...
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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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