Panic in paradise: Are high fares the new reality for Hawaii? On March 31, 2008, Hawaii lost
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Panic in paradise: Are high fares the new reality for Hawaii?
On March 31, 2008, Hawaii lost 15 percent of its air service as Aloha Airlines and the cheap-flight airline ATA suddenly shut down. Stranded travelers were offered flights to West Coast cities at $1,000 one way. Within a month, the fare to West Coast cities dropped to about $200 a round trip. Stranded travelers complained of price gouging.
Under what conditions would the $1,000 fare be considered “price gouging”? Under what conditions would the $1,000 fare be an example of the market price method of allocating scarce airline seats?
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