Matsushita exports about half of its TV set production to the U.S. under its Panasonic, Quasar, and
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Matsushita exports about half of its TV set production to the U.S. under its Panasonic, Quasar, and Technics brand names. It prices its products in yen. Suppose the yen moves from ¥130 = $1 to ¥110 = $1. What currency risk is Matsushita facing? How can it cope with this currency risk?
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Foundations Of Multinational Financial Management
ISBN: 9780470128954
6th Edition
Authors: Alan C Shapiro, Atulya Sarin
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