Briefly explain mental accounting and identify the potential negative effect of this bias.

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Fundamentals of Investments, Valuation and Management

ISBN: 978-1259720697

8th edition

Authors: Bradford Jordan, Thomas Miller, Steve Dolvin

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Question Posted: Nov 15, 2018 06:49 AM

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Briefly explain mental accounting and identify the potential negative effect of this bias.

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Mental accounting is when investors treat e...View the full answer

Fundamentals of Investments, Valuation and Management

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