The Canadian Code of Advertising Standards prohibits retailers from making false claims about the "savings" a customer is receiving when purchasing a marked-down product. The advertised "regular price" must be the true price at which the retailer actually sold a substantial volume of the product within a reasonable time (usually six months) before or after the advertised markdown. If a product that is marked down to $31.70 is advertised as providing a 55% discount, and the maximum price the product has actually been sold for during the last six months has been $60, is the retailer complying with the Code?