As marketing director for Done Right, a regional home-repair chain, you have come up with a plan you believe has significant potential for future sales. Your plan involves a customer information service designed to help people make their homes more environmentally sensitive. Then, based on homeowners' assessments of their homes' environmental impact, your firm will be prepared to help them deal with problems or concerns they may uncover. You are really excited about the competitive potential of this new service. You envision pamphlets, in-store appearances by environmental experts, as well as contests for consumers and school kids. After several weeks of preparations, you make your pitch to your boss, Nick Castro. You point out how the market for environmentally sensitive products is growing and how this growing demand represents the perfect opportunity for Done Right. Nick seems impressed by your presentation, but he has expressed one major concern: He thinks your workload is already too heavy. He does not see how you are going to have enough time to start this new service and still be able to look after all of your other assigned marketing duties. You really want to start the new service. 

What strategy will you follow in your negotiation with Nick?