1 What could be the reason why Mller is using distributors (export mode) in markets outside Germany 2 What would be the main reasons why Mller is using a joint venture solution (intermediate mode) with PepsiCo (Quaker) for the US market ...

1 Yogurts are relatively uncomplicated products which means that it is relatively easy to transf ...

1. What could be the reason why Mller is using distributors (export mode) in markets outside Germany?...

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1. What could be the reason why Müller is using distributors (export mode) in markets outside Germany?

2. What would be the main reasons why Müller is using a joint venture solution (intermediate mode) with PepsiCo (Quaker) for the US market?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:22 AM

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