Question: 1. What could be the reason why Mller is using distributors (export mode) in markets outside Germany? 2. What would be the main reasons why

1. What could be the reason why Müller is using distributors (export mode) in markets outside Germany?

2. What would be the main reasons why Müller is using a joint venture solution (intermediate mode) with PepsiCo (Quaker) for the US market?


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