Global Marketing(7th edition)
Authors:
Svend Hollensen
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1292100117, 1292100111, 9781292100142 , 978-1292100111
Book publisher: Pearson
Book Price $0 : The 7th edition of 'Global Marketing' by Svend Hollensen is an essential resource for understanding global marketing strategies and international business practices. This comprehensive textbook navigates through the complexities of marketing on a global scale, offering in-depth analysis and insights into strategic planning and implementation. It covers critical topics such as market entry strategies, cross-cultural marketing, and global brand management. This edition is particularly noted for its updated case studies and contemporary real-world examples which aid in the comprehension of key marketing concepts. The 'solution manual' accompanying this book offers detailed 'Answer Key' to case studies and questions, ensuring students and professionals can test their understanding of various marketing approaches. The organized 'table of content' allows easy navigation through topics like digital globalization and the role of technology in marketing. Hollensen's work is appreciated for its clarity and practical applications, offering both theoretical frameworks and practical insights which are critical for students aiming to excel in global trade and marketing roles. This textbook is indispensable for courses in international marketing, thanks to its balanced approach between academic rigor and practical implementation. Not only does it serve academically, but the book also acts as a guide for real-world business solutions. This textbook offers cheap solutions to common academic challenges faced by learners at all levels.
Customers also bought these books
Global Marketing - 9th edition
Warren J. Keegan
ISBN: 013413818X, 134138183, 9780134138138 , 978-9352865284
$123.75 $176.79
Marketing Research:An International Approach - 1st Edition
Marcus Schmidt; Svend Hollensen
ISBN: 9780273646358
$0 $24.00
Strategic Management In 100 Minutes In Sprint With Fun To The Point For All - 4th Edition
Marc Oliver Opresnik
ISBN: B09JJFBNZY, 979-8498449487
$0 $18.44
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
International Marketing - 17th edition
Philip R. Cateora
ISBN: 1259712357, 1259712354, 77842162, 978-0077842161
$76.8 $109.71
Business Research Methods - 13th edition
Pamela Schindler
ISBN: 1259918939, 1259918933, 978-1259918933
$202.41 $289.16
Exchange Rates and International Finance - 6th edition
Laurence Copeland
ISBN: 273786040, 978-0273786047
$0 $35.03
Regression Analysis Microsoft Excel - 1st Edition
Conrad Carlberg
ISBN: 0789756552, 978-0789756558
$0 $16.96
Horngrens Accounting - 10th Canadian edition Volume 1
Tracie L. Miller Nobles
ISBN: 978-0134213101, 134213106, 133855376, 978-0133855371
$66.96 $95.66
Applied Statistics In Business And Economics - 6th Edition
David Doane
ISBN: 1259957594, 978-1259957598
$0 $62.93
International Marketing - 17th edition
Philip R. Cateora
ISBN: 1259712357, 1259712354, 77842162, 978-0077842161
$76.8 $109.71
Essentials of Contemporary Management - 7th edition
Gareth R. Jones
ISBN: 71106774, 71106771, 1259545474, 978-1259545474
$0 $14.83Popular Among Students
Revenue Management For The Hospitality Industry - 1st Edition
David K Hayes
ISBN: 0470393084, 9780470393086
$0 $31.92
Business Information Systems: Design An App For That - 1st Edition
Frost Raymond.
ISBN: 9783319170282
$0 $6.00
Business Architecture Management Architecting The Business For Consistency And Alignment - 1st Edition
Daniel Simon
ISBN: 3319145711, 9783319145716
$68.6 $98.00
BPM - Driving Innovation In A Digital World - 1st Edition
Jan Vom Brocke
ISBN: 3319144308, 9783319144306
$89.6 $128.00
Project Management For Business Engineering And Technology Principles And Practice - 3rd Edition
John M Nicholas
ISBN: 9780750683999, 0750683996
$0 $14.08
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Global Marketing - 9th edition
Warren J. Keegan
ISBN: 013413818X, 134138183, 9780134138138 , 978-9352865284
$123.75 $176.79
Marketing Grundlagen Und Praxis Ein Managementorientierter Ansatz - 1st Edition
Marc Oliver Opresnik
ISBN: B0CK3ZX99W, 979-8862635577
$0 $37.37
Strategic Management In 100 Minutes In Sprint With Fun To The Point For All - 1st Edition
Marc Oliver Opresnik
ISBN: 979-8498434629
$0 $11.80
Strategeic Global Marketing And The Road Ahead Till 2035 A Deep Dive Across All Platforms Strategic Global Marketing Digital Online Seo Ai Gtm Case Studies Best Practices And More - 1st Edition
Angshuman Chatterjee
ISBN: B0F26ZNRYZ, B0F2J5F3Z9
$0 $56.47
Global Marketing Foreign Entry Local Marketing And Global Management - 2nd Edition
Johansson
ISBN: 0073658634, 9780073658636
$0 $27.00
Global Marketing Mylab Marketing With Pearson Etext Access Code - 10th Edition
Mark Green
ISBN: 0134900219, 978-0134900216
$69.99 $99.98
The Best From The Best In Marketing A Guide Of The Best Ideas From The Best Global Marketing Authors - 1st Edition
Dr Sid Ahmed Senouci
ISBN: 979-8838375346
$0 $9.95
Essentials Of Marketing Research - 1st Global Edition
Naresh K. Malhotra
ISBN: 1292060166, 9781292060163
$61.67 $88.10
Strategic Marketing Management - 7th Edition
Alexander Chernev
ISBN: 193657215X, 978-1936572151
$0 $17.19
Buying And Selling A Small Business - 1st Edition
Michael M Coltman
ISBN: 088908694X, 978-0889086944
$0 $4.00
Services Marketing Concepts Strategies And Cases - 6th Edition
K. Douglas Hoffman
ISBN: 0357718305, 0357718348, 9780357718308, 9780357718346
$59.86 $85.52
Smart Financial Decisions Get A Guide To Investing Wisely For The Future - 1st Edition
Colin Linburg
ISBN: B0CFZKZFVK, 979-8858161158
$0 $9.89
How To Write A Business Proposal And Other Marketing Documents - 1st Edition
Lanette Inc. Zavala
ISBN: 1456610708, 9781456610708
$0 $5.50
Cracking The Finance Quant Interview 75 Interview Questions And Solutions - 1st Edition
Jean Peyre
ISBN: B09GJMMVW3, 979-8479717826
$0 $14.68Customer Reviews
Trusted feedback from verified buyers
September 15, 2023
August 20, 2023
July 2, 2023