According to Franchise Direct (www.franchisedirect.com), U.S. franchise businesses hold sixteen of the top twenty global franchise operations.

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According to Franchise Direct (www.franchisedirect.com), U.S. franchise businesses hold sixteen of the top twenty global franchise operations. Of the remaining four, three are French and the fourth is from the United Kingdom. The first Asian franchise operation in the top 100 is Kumon, a Japanese education franchise. Explain the continued success of Western franchises over Asian ones.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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