Choose a retailer that students are likely to patronize and that sells in both catalogs and on

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Choose a retailer that students are likely to patronize and that sells in both catalogs and on the Internet (e.g., Victoria’s Secret). Prepare a questionnaire that compares the experience of shopping in the catalog with shopping online. Then ask a sample of students to visit the website, look at the catalogs you have brought to class, and then complete the questionnaire. Enter the data into a software package and assess your finding statistically. Prepare a report that compares catalog and online shopping. Be able to defend your conclusions.

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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