Explain how Maslows needs hierarchy helps global marketers understand the benefits sought by buyers in different parts

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Explain how Maslow’s needs hierarchy helps global marketers understand the benefits sought by buyers in different parts of the world.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Explain how Maslows needs hierarchy helps global marketers understand the benefits sought by buyers in different parts

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Maslows hierarchy of needs is a psychological theory proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation It describes human need...View the full answer

Global Marketing

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