Go to any of the following Web sites, pick a product and design a product strategy for the product. Be sure to detail your strategy. Once you have done this, go to the Strategic Options found at the beginning of the chapter, pick one and incorporate it into your strategy. Prepare a short report describing your strategy and the option you picked.

a. Ericsson                           (http://www.ericsson.com/)

b. Nokia                               (http://www.nokia.com)

c. Volkswagen                    (http://www.volkswagen.com/vwcms/

                                              international_portal/virtualmaster/en.html)

d. Unilever                          (http://www.unilever.com/)

e. Colgate-Palmolive         (http://www.colgate.com/app/Colgate/US/HomePage.cvsp)

f. Xerox                                (http://www.xerox.com)

g. IKEA                                 (http://www.ikea.com/)