Go to the Web site for The United States Patent and Trademark Office. This site will provide
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Go to the Web site for The United States Patent and Trademark Office. This site will provide information on how the office classifies information, facts about international intellectual property, and publication lists. In addition, there is information on how to protect your intellectual property. Using this information, formulate a strategy for protecting intellectual property (you may choose from a movie, a piece of music, software, or a creative idea or patent). Relate your strategy to the class. The Web site address is (http://www.uspto.gov).
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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