Fujitsu, a Japanese computer manufacturer, was recently quoted as taking various steps to prevent wild foreign exchange

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Fujitsu, a Japanese computer manufacturer, was recently quoted as taking various steps to prevent wild foreign exchange fluctuations from affecting the company’s business. One step being taken is the balancing of export and import contracts. In 2014, the company entered into $3.4 billion of export contracts and $3.2 billion of import contracts. For the year 2015, these figures were expected to be balanced. Explain how this measure would help the firm. What are the advantages and disadvantages of this measure? Are there any alternate courses of action that would give the same end results?

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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