How would you distinguish between services and products? What are the main implications of this difference for

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How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:44 AM

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How would you distinguish between services and products? What are the main implications of this difference for

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In contrast to physical products services are characte...View the full answer

Global Marketing

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