If you were the lead researcher, what types of scale measurement designs would you have used to
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If you were the lead researcher, what types of scale measurement designs would you have used to collect the needed data for calculating SCI®? Why? Write some scale measurements you would use.
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Related Book For 
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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