One recent development mentioned in this chapter is the rise of so-called advergames small mobile games
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One recent development mentioned in this chapter is the rise of so-called advergames – small mobile games with the backing of a brand. What is the appeal of such form of advertising compared to banner or pop-up advertising? What are some possible downsides?
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Advergaming has the potential to be a gamechanger be...View the full answer
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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