Watch ten television ads for products that you believe either are or could be considered international products.

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Watch ten television ads for products that you believe either are or could be considered international products. Take four countries of your choice. Comment on how these ads might have to be adapted to fit the local markets in your chosen countries. What cultural factors would be most important. After having read the chapter, are there any advertising or governmental regulations that might impact your products and the copy for the advertising that you propose? Report your findings to the class or the instructor.

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Related Book For  answer-question

Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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