Peter Sampson, a managing director of Burke Marketing Research, points out that lifestyle and value-based segmentation's are
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Peter Sampson, a managing director of Burke Marketing Research, points out that “lifestyle and value-based segmentation's are too general to be of great use in category specific studies...their international application is too limited as lifestyles vary internationally.” Do you agree or disagree with his comment?
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I agree with his comment and would like to add some additional reasons why First of all lifestyle an...View the full answer
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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