Go to the library. Find examples of international magazines/newspapers (see: Business Week, Financial Times, The Economist, Latin Trade, etc.). From these magazines, photocopy (DO NOT TEAR OUT) examples of ads. These ads can be for familiar or unfamiliar products. Now try to identify the market segments that are the subject of the ads. What can you tell about the segments from the ads? How did you determine facts about the segment? What other segments might the ad appeal to? Are there any comparisons with this market (and its segments) to the U.S. market (and its segments) for the same product?