Segmented pricing scheme is often accused of providing opportunities for gray marketers to buy cheap from a

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Segmented pricing scheme is often accused of providing opportunities for gray marketers to buy cheap from a particular geographic market and sell for a profit in another market. Aside from its potential setback of gray marketing, segmented pricing scheme allows firms' products to be better absorbed by the target market because of its ability to price products at levels the local market can bear. As a global marketer, which route would you prefer in your business venture into the global market: segmented pricing or avoiding gray marketing by all means? Which do you think brings more disadvantages to your business? Explain your reasons.

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Related Book For  answer-question

Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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