Think of a domestic product that you think could be introduced internationally. Using the steps as outlined
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Think of a domestic product that you think could be introduced internationally. Using the steps as outlined in the chapter, write a plan of how to introduce the product in a market selected by you. Realizing that many of your comments may have to be general in nature, follow the steps as closely as possible and be sure to describe forms of testing and where the tests should be done. Remember to pick specific markets that you believe would be prime candidates for your product. Do a brief report on your experiences.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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