Think of a domestic product that you think could be introduced internationally. Using the steps as outlined

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Think of a domestic product that you think could be introduced internationally. Using the steps as outlined in the chapter, write a plan of how to introduce the product in a market selected by you. Realizing that many of your comments may have to be general in nature, follow the steps as closely as possible and be sure to describe forms of testing and where the tests should be done. Remember to pick specific markets that you believe would be prime candidates for your product. Do a brief report on your experiences.

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Related Book For  answer-question

Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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