Visit the Hofstede website (http://geert-hofstede.com/). Pick six countries in the same geographic area (e.g., Eastern Europe, North Asia) and compare them on the six Hofstede dimensions (click on the ‘Compare countries’ circle). To what extent are they similar? What are the key differences? From a marketing perspective, what could the insights gleaned from the comparison imply for a multinational doing business in these six countries?