What is counter-trade? Why should firms be willing to consider counter-trade arrangements in their global marketing efforts?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:37 AM

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What is counter-trade? Why should firms be willing to consider counter-trade arrangements in their global marketing efforts?

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Countertrade It is a trade agreement in which a seller provides a buyer with prod...View the full answer

Global Marketing

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