Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why

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Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why or why not?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:55 AM

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Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why

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It is doubtful if Tokyo would be a good test market but it de...View the full answer

Global Marketing

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