Your friend owns an import-and-export company and is worried that the value of the local currency has

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Your friend owns an import-and-export company and is worried that the value of the local currency has underperformed in comparison to all regional currencies in recent months. How would you advise your friend on the use of hedging in managing exchange rate exposure?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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