Yum Brands plans to make Taco Bell, the company’s Mexican-inspired fast food brand, its next big global brand, following the footsteps of Pizza Hut and KFC. In June 2010, the company opened its first Taco Bell restaurant in Bangalore, India. Just as it did for the earlier introduced KFC and Pizza Hut restaurants, Yum Brands tailors its foods such as tacos and burritos for the Indian consumers, making them spicier and making half the menu vegetarian. Prices start as low as 35 cents. How do you assess Yum Brands’ decision to pick India as one of its early markets for Taco Bell’s globalization effort? What cultural challenges could Taco Bell face, and how could these be resolved? Go the Taco Bell India website (http://www.tacobell.co.in/) and click on the “Tacology” menu. How does Taco Bell in India differ from a typical American Taco Bell?