Go to the library and find examples of consumer magazines from foreign markets. Photocopy ( DO NOT
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Go to the library and find examples of consumer magazines from foreign markets. Photocopy (DO NOT TEAR OUT) 4 examples of advertisements for consumer products that you feel have been uniquely adapted to the market by the manufacturer of the product. Present a short discussion outlining why you think the adaptation is unique. What aspects of the “Elements of Culture” (as outlined in this chapter) were important?
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The four examples of advertisements that I have chosen are all for consumer products that I feel have been uniquely adapted to the market by the manuf...View the full answer
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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