2. Thinking Skill: Creative Thinking Concept: Every business encounters problems that require new solutions. Methods of cutting costs, new promotions to increase sales, and changes in merchandising and product mix all require creative solutions. Employees who can “think outside the box” and generate new creative ideas are important resources to any company.

Application: Choose a retail merchandising business with which you are familiar. Study as much of the business as is visible to you. Generate new ideas that you think could increase sales for the company.