Refer to Problem 23-28. Assume that Pat Borges, CEO of Cranfuel, had mandated a transfer price equal

Question:

Refer to Problem 23-28. Assume that Pat Borges, CEO of Cranfuel, had mandated a transfer price equal to 175% of full cost. Now he decides to decentralize some management decisions and sends around a memo that states: “Effective immediately, each division of Cranfuel is free to make its own decisions regarding the purchase of direct materials and the sale of finished products.”

Data From Problem 23-28

Cranfuel Products is a cranberry cooperative that operates two divisions, a harvesting division and a processing division. Currently, all of harvesting’s output is converted into cranberry juice by the processing division, and the juice is sold to large beverage companies that produce cranberry juice blends. The processing division has a yield of 500 gallons of juice per 1,000 pounds of cranberries. Cost and market price data for the two divisions are as follows:

Required

1. Give an example of a goal-congruence problem that will arise if Cranfuel continues to use a transfer price of 175% of full cost and Borges’s decentralization policy is adopted.
2. Borges feels that a dual transfer-pricing policy will improve goal congruence. He suggests that transfers out of the harvesting division be made at 175% of full cost and transfers into the processing division be made at market price. Compute the operating income of each division under this dual transfer-pricing method when 520,000 pounds of cranberries are harvested during June 2020 and processed into juice.
3. Why is the sum of the division operating incomes computed in requirement 2 different from Cranfuel’s operating income from harvesting and processing 520,000 pounds of cranberries in requirement 1 of Problem 23-38?
4. Determine two problems that may arise if Cranfuel implements the dual transfer prices described in requirement 2.

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