Question: A An ideal mission statement is sufficiently descriptive when: a) Identifies the firms products/services b) Identifies the markets it is trying to serve c) Specifies

A An ideal mission statement is sufficiently descriptive when:

a) Identifies the firm’s products/services

b) Identifies the markets it is trying to serve

c) Specifies the buyer requirements it pursues to satisfy

d) Provides the firm’s own identity

e) All of the above

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