Some GMs measure their own effectiveness using primarily ADR, while others prefer to evaluate their effectiveness by the occupancy rate generated. More recently, RevPAR (see Chapter 3 ) has become the standard by which the effectiveness of a hotel’s management team is evaluated. Describe at least one strength and one weakness of each of these approaches. Are all three measures still useful? Would you, as a GM, use RevPAR as your exclusive measure of effectiveness? Why or why not?