Twenty Four Seven Convenience Store, which had opened its first store at New Delhi’s Lajpat Nagar in 2005, presently operates 38 ‘round-the-clock’ stores in the India’s capital region 1 . Planning to open its new branch in the capital suburban, the chain has come up with three options which have been evaluated against the decision factors are follows:

a) Using the factor-rating method, what is the recommended site for Twenty Four Seven’s new store?

b) The store expansion potential is the least important factor in the least. At what level of importance (weight) for the store’

expansion potential, the decision made in part

(a) of this question will change.