9 Explain briefly why strategic controls are necessary and indicate how they might be improved. Consider an organisation with which you are familiar and assess its strategic controls with reference to your explanation.

1. Determine as fully as possible who will read what you write.
2. Know the goals you want your writing to achieve and the business context in which you need to communicate.
3. Understand your role in the organization as a writer and how your role should be reflected in what you write.
4. Determine the content by considering your readers’ frame of reference and your purpose in writing.