During a period of globalisation or contemporary convergence, is it possible to argue that country-of-origin effects remain
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- During a period of globalisation or contemporary convergence, is it possible to argue that country-of-origin effects remain significant indicators of MNC behaviour?
- Why might MNCs seek to disguise or change their country of origin?
- The emergence of a global perspective?
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Advocates of divergence believe that a strong countryoforigin effect remains for MNCs in terms of bu...View the full answer
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Related Book For 
Human Resource Management A Contemporary Approach
ISBN: 978-1292119564
8th edition
Authors: Julie Beardwell, Amanda Thompson
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