Consider a well-known multinational firm, such as McDonalds or Jaguar Land Rover. How strong is the country-of-origin
Question:
Consider a well-known multinational firm, such as McDonald’s or Jaguar Land Rover.
- How strong is the country-of-origin effect?
- What factors led you to draw this conclusion?
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McDonalds has a very strong countryoforigin effect in terms of the diffusion of its business franchi...View the full answer
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Related Book For 
Human Resource Management A Contemporary Approach
ISBN: 978-1292119564
8th edition
Authors: Julie Beardwell, Amanda Thompson
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